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Leanplum is a versatile platform that has been widely used to streamline marketing campaigns and enhance customer engagement across …
Overview
What is Leanplum?
Leanplum is a mobile marketing automation and messaging platform with A/B testing and analytics, from the company of the same name headquartered in San Francisco, California.
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What is Leanplum?
Leanplum is a mobile marketing automation and messaging platform with A/B testing and analytics, from the company of the same name headquartered in San Francisco, California.
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.leanplum.com/plans
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Product Demos
Push Pre-Permission Demo
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Leanplum @ TechStars Demo Day
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Leanplum?
Leanplum Features
- Supported: Messaging
- Supported: Mobile A/B Testing
- Supported: Analytics
- Supported: Automation
- Supported: App Editor
- Supported: Personalization
Leanplum Integrations
Leanplum Competitors
Leanplum Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Leanplum is a mobile marketing automation and messaging platform with A/B testing and analytics, from the company of the same name headquartered in San Francisco, California.
The most common users of Leanplum are from Small Businesses (1-50 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Leanplum is a versatile platform that has been widely used to streamline marketing campaigns and enhance customer engagement across various industries. Users have found that Leanplum allows them to save time and effort by keeping all their campaigns together and making them easy to set up and edit. The platform's features, such as basic email sending capabilities for newsletters and the location capturing feature for device duplicacy comparison, have proved helpful in meeting users' specific needs. Leanplum's multi-platform communication capabilities have also been utilized by many users to effectively reach their audience. By implementing behavioral segmentation using recent purchasing data, users have been able to personalize discounts and increase overall revenue. Leanplum has significantly improved operational efficiency by simplifying the release, segmentation, and testing of new live events, resulting in a lift in player average revenue per user ARPU. Users have successfully driven engagement to their app by leveraging Leanplum's ability to send emails, push notifications, and in-app messages to app users. Additionally, Leanplum has solved the problem of requiring a build to update a game by allowing the push out of content and limited time events through adjustable variables from the server. Overall, Leanplum enables users to create cohesive campaigns across multiple channels, personalize messaging based on user behavior, and drive customer acquisition, retention, and monetization.
Users have made several recommendations for Leanplum based on their experiences. The three most common recommendations are:
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Know the use-cases: Users recommend understanding the specific use-cases before choosing Leanplum as a CRM software. By identifying the specific needs and requirements, businesses can determine if Leanplum is the right fit for their organization.
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Dedicated resources for implementation and continuous improvement: Users advise having dedicated resources to handle the implementation and ongoing improvement of Leanplum. This ensures that businesses can fully utilize the platform's capabilities and make continuous enhancements to their campaigns.
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Deep dive into customer behavior and conduct A/B tests: Many users suggest delving into customer behavior and conducting A/B tests using Leanplum. This allows businesses to optimize their campaigns and engagement strategies by gaining insights from customer data and conducting experiments to find the most effective approaches.
It is important for businesses considering Leanplum to carefully evaluate their use-cases, allocate necessary resources, and leverage customer behavior analysis and A/B testing for optimal results.
Reviews
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December 13, 2018
Leanplum Offers Superior Analytics & Segmentation Capabilities
Leanplum has been utilized by my client for both transactional & marketing push notifications & messaging. A problem the client had was correlating push activity with engagement & customer KPIs. Leanplum offers advanced analysis that allows users to correlate many different metrics & formulas to specific or multiple push events. Additionally, Leanplum offers advanced segmentation capabilities that many similar services did not offer at the time of evaluation.
- Leanplum handles user data & segmentation very well. There are many different system & custom fields you can segment on. The field type & segment local operator support is really advanced, allowing you to slice your lists or data any way you want.
- Out of the box, Leanplum provides many types of analysis to understand how events affect customer interaction with your product. If you fully integrate with the SDK and send detailed interaction & product purchase events, Leanplum can give you great user & financial insights.
- Leanplum's campaign setup process is intuitive and powerful. Setting up the segments and schedule is very easy. The A/B testing capabilities are also very powerful and the split test analysis view is very helpful.
- At the time of setup, the developer documentation was somewhat sparse. Especially when dealing with migrating tokens from a different vendor, we had to spend some time with our Account Manager & tech support figuring out the best way to integrate.
- Their sync API isn't quite as robust as other B2B vendors. The connection drops out or gives odd responses occasionally. It's important to have sync code in your backend that can handle these kinds of errors robustly.
- Their email functionality is a comparable even to a tool like MailChimp.
- Leanplum has helped a client improve their visibility & ROI on push campaigns.
- It had a lot of built in reports out of the box, so the client had to spend very little on building out additional reporting or using a reporting tool to understand the data.
- When we switched vendors, Leanplum offered a similar pricing contract as the previous vendor with many more features. After using it for over a year, I feel that Leanplum was a much better value than the previous vendor's contract.
I felt that Leanplum had the best value & KPI/revenue reporting out of the competitors we tested. They also had very strong segmentation capabilities, which the client has utilized and found very useful. Overall, it was a big improvement operationally over Urban Airship, the client's previous push notification service provider.
December 10, 2018
Mobile Content Delivery at Scale
Leanplum is used by our marketing and support teams. It's been integral for delivering mobile campaigns and updates to our customers. Segmenting and AB testing is very easy with Leanplum, and viewing an entire path/history of a campaign is easy.
- Viewing the history of a campaign. Leanplum shows exactly what a customer has been sent on which dates/times and due to which actions.
- AB Testing - allows us to see which messages are appreciated/opened more by which customers
- Team collaboration - we can see easily how recently a campaign or message was updated
- Occasionally the UI can take a while to load after login, I need to refresh every now and then. It might be due to the amount of information - not sure.
- The search area of the User screen can be a bit confusing, it took some getting used to at first. The area that I wanted to click (Look up User...) is grayed out, maybe two different buttons on this screen would be more clear rather than a toggle.
- Definitely a positive impact on customer engagement, too early to see ROI but it definitely looks positive so far!
We saw other companies in our vertical having success with Leanplum for mobile delivery - since our app is mobile first it made sense. We do have campaigns running in other platforms like Intercom, and we keep both softwares operating in tandem. Intercom addresses our needs for support and proactive messaging to existing customers, Leanplum addresses non-support items and messaging to customers as well as prospective customers. We'd always use both.